For all the believers in the brick-and-mortar retail-pocalypse, get this: The U.S. Census Bureau’s retail economy survey reported that Q4’s 2018 internet sales transactions (in other words, e-commerce) accounted for only 9.9 percent of the nation’s gross retail sales. That less than 10 percent of all buying is happening online...
Posts tagged: business
There’s my literal tool belt, which I still wear all the time, and which is invaluable to my creativity. But there’s also my tool belt of resources, which contains advice, books, and the presence of mentors. Next week I’ll share my favorite and most valued picks from my metaphoric tool belt, and how they’ve guided me as a designer – but also as a businessperson.
Design Talk by MV no. 13 - Melting Popsicles and Their Lesson on Crafting “Marketing” Experiences For Our Consumers
Did you hear the one about the giant popsicle? Nope, not a joke. As a continuation of last week’s Design Talk, I’m listing out two more trends in experiential marketing as well as calling out some of the brands that have been quick to respond to this sort of in situ consumer engagement. (That, thankfully, has nothing to do with giant popsicles.)
Design Talk by MV no. 11 - How Knowing and Loving my Neighbors-in-Commerce Set Me Up for Survival as a Brick and Mortar Retailer
Design Talk by MV no. 9 - A Brief (But in Depth!) History of How Recession Era E-Commerce Bloated the Retail Paradigm
Today’s Design Talk is about the twists and turns of buyer-vendor relationships in the era of the e-comm bubble. Why were there so many “discount” product websites that failed, when before they were being touted as the next, most successful thing since sliced bread? What went wrong? Find out in this week’s brief micro-history.