1. Dress up in your best spring gear and visit selfie stations along Atlantic Avenue.
  2. Use the #AtlanticAveSpringFling hashtag or tag us on social media, you’ll have a chance to for Best Bonnet (for an adult, child and furry friend), Best Couple and Best Mask. Each of the five winners will win a special prize valued at $100.
  3. Be sure to bring your phone and scan QR codes that unlock riddles along Atlantic Avenue as part of our virtual egg-hunt. 
Follow @atlanticaveldc on Instagram for the latest information on Spring Fling including what the special prizes will be!
Past Events:


Roundtable NYCJW





“Travel Home” Book signing & launch party
Global Design in Our Backyards and on Our Bookshelves

Join Michele Varian and Bloomist in hosting mother-daughter duo Caitlin Flemming and Julie Goebel to celebrate their new book of interiors explorations, “Travel Home: Design with a Global Spirit,” featuring photography by Peggy Wong.

Thursday, October 10
Michele Varian, 27 Howard St, NYC



Celebrating Brick And Mortar Event





Curated by Michele Varian, the Out of This World exhibit features sophisticated yet otherworldly fine jewelry pieces from designers Annika Inez, Eva Noga, Kimberlin Brown, and Sofia Zakia. The exhibition also includes a section co-curated with Adorn Milk, featuring its jewelers  Daniela Barone, Gossamer, Kyla Katz, MGG Studio, Pico Design, and WKNDLA. 


Out of This World is on view daily at Michele Varian.
The shop is open 11:00am -7:00pm Monday-Friday
and 11:00am-6:00pm Saturday and Sunday. 
Join us for a Roundtable Discussion Tuesday, November 13th from 6:00pm-9:00pm
Join us for an Opening Party on Thursday, November 15th from 7:00pm - 9:00pm.


Join us for Design Talk Roundtable, a live extension of Design Talk by MV. In conjunction with the inaugural NYC Jewelry Week we’ll be discussing the jewelry design eco-system, how it has sustained itself in NYC, and hear strategies and stories from successful designers on growing their businesses. 


An intimate gathering of cocktails to celebrate the launch of our new Kinetic Chandelier and UL Certified Lighting Studio
Search and Score Design Treasures by participating in our
In-Store Scavenger Hunt
Tuesday, October 23rd 7-9pm


Kickoff Design Talk Roundtable

Tuesday, February 06
6-8 pm
Michele Varian, 27 Howard St.
Theme No. 01 – Internet Disruption

Join us for Design Talk Roundtable, a live extension of Design Talk by MV. We’ll be exploring challenges and solutions regarding the ways in which the Internet has disrupted the traditional retail paradigm.

Hosted by Michele Varian and Jay Norris, CEO and Founder of Guesst, with a group of participants from the worlds of retail, real estate, digital media, design and entrepreneurialism.
Featured Panelists

Malene Barnett, Malene B Atelier

Malene Barnett, Founder of Malene B Atelier, is a cross-media artist and designer, world traveller, and culture enthusiast. She invites us to experience her portfolio of fine art and design products inspired by culture and community.

Maxwell Ryan, Apartment Therapy Media

Maxwell Ryan, CEO and Founder of Apartment Therapy Media, left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The site has since grown to become a leading source of design inspiration and tips for real people looking for real-life decor solutions through a fascinating look into how people from around the country live at home.

Darin Vest, L'Oreal

Head of Retail Real Estate - Americas, L'Oreal
Lead Retail Real Estate strategy and execution for L'Oreal's 900 store, multi-brand mall, street and airport portfolios, including Kiehls, Urban Decay, NYX, The Body Shop, YSL, and Atelier Cologne, among others.
Hosted By
Jay Norris, CEO and Co-Founder, Guesst
Michele Varian, designer and Co-Founder, Guesst
Photo © Kimberly M. Wang / eardog.com
Illustration Exhibition Launch

Celebrating the Illustration of Fashion & Style at Michele Varian for #NYFW

Michele Varian | 27 Howard St.
6-8 pm
Saturday, February 10th

Join us February 10, 6-8pm at Michele Varian SoHo for the opening of an exhibition of work by eight of MV's favorite illustrators. One of Michele's first loves is drawing (at one time she even considered becoming an illustrator!), so she's incredibly excited to fête these select artists, all of who have distinctive styles and blur the lines of conventional fashion illustration. 

Featuring work by:
- Erin Robinson - Brooklyn Dolly
- Spiros Halaris
Anja Kroencke
- Don Oehl
- Michael Ward
- Edward Wilkerson
- Jenny Williams - What My Daughter Wore
- Christina Zimpel

Press: inquire within



Howard Street Block Party 30 Shops open till 8pm with varied festivities Thursday, December 14th, 2017
participating retailers and their activities below. Looking forward to celebrating with you!
Confirmed Participants:
§  3x1- 15% off
§  11  Howard- Ilegal Mezcal will be offering complimentary Mezcal tasting from 7-8pm on the 2nd floor. Happy hour/after party until 9pm.
§  Agnes B-  Anthology Books will host a Book Signing and Reading with Jonas Mekas to celebrate the launch of his new book, A Dance With Fred Astaire.
§  Bonobos-  Offering 20% off first time orders and treats.
§  Broken English- charm necklace event
·         Live music all night.
·         Meet & greet with our live residency artist Lincoln Mayne.
·         Live embroidery with Peels.
·         Avandi Friends & Family
§  Collab Pop-Up- Meet the designers - Designers will be in house to meet and greet shoppers and explain their designs and brands. Modeling event from 3PM to 5PM. We will take professional pictures of shoppers in our in house studio and some will be chosen to be featured on our marketplace iVANZI.com.
§  Dear Drew-  offering 25% off entire collection.
§  Dinosaur Design- Spend $300 and receive a $50 gift voucher for next purchase.
§  Fuegia- 
§  Krewe- Discount for TD VIP guests.
§  M Crow
§  Maiyet- Gift with purchase and serving refreshments.
§  Maxbone
§  Michele Varian-  live music- Brad Roberts of Crash Test Dummies singing Christmas songs with Eukele.
§  MoMA Design- Free gift wrap between 5-9pm. Gifts to go section.
§  Oak and Fort- Flash sale.
§  Retro Superfuture- Glasses engraving.           
§  Roll & Hill- Book signing event with Magdalena Keck, refreshments.
§  Sleepy Jones- Free personalization and hot cocoa.
§  Snow Peak- some apparel markdowns. 30% off select FW17 items.
§  Stadium Goods-  10% off, extended hours.
§  Sur la Table- Demo: Hot Chocolate Bar in-store and promotions in-store.
§  The Arrivals- Discount: 15% off all The Arrivals products. Gift: Surprise Gift Cards  
§  The Smile to Go- Cider outside.
§  Tom Dixon will be providing coffee and cocoa, festive treats, a wreathmaking demonstration by Fox Fodder Farms, discounted gift sets, and music by 8ball Radio’s DJ until 8pm.





Tuesday, July 19th 6-9pm Howard Street Block Party including 13 shops will be open late from 6-9. We will be serving Melt Bakery Ice-cream sandwiches Our neighbor across the street, Smile to Go, will have a  lemonade stand.

We will also be featuring the work of artist, Lisa Hunt.

The artwork of Lisa Hunt.


April 14th, Thursday 6-8pm, Ariella Cezar "The Flower Workshop" Book Signing 


Tarot Thursdays - most Thursday evenings at Michele Varian 5-7pm

With our Favorite Reader Jamie Salazar

Come for some clarity along with Jamie's natural charm and generosity and see what the cards reveal!
Donation Suggested


In our Mezzanine: Maison Mae Guest Shop

women's clothing & children's clothing



Indoor Flower Festival - Date to be Announced.

Printed fabrics, pillows, in-house florist, still life painting, edible flowers & more!