Featured! Business Of Home
Stress in the retail market is no secret. Landlords want 10-year leases at sky-high prices; meanwhile, many retailers are returning to a consignment model because their rents have made it harder to buy inventory. At the same time, brands have gained direct access to consumers online, minimizing the margins for retailers, whose curated points of view may help a customer discover product but whose shops are no longer the guaranteed point of sale. Enter Guesst.co, an online platform developed by Michele Varian and Jay Norris that brokers pop-up opportunities between retailers and brands.

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