Spring Fling : Saturday April 3rd 12-5 pm

Spring Fling : Saturday April 3rd 12-5 pm


    1. Dress up in your best spring gear and visit selfie stations along Atlantic Avenue.
    2. Use the #AtlanticAveSpringFling hashtag or tag us on social media, you’ll have a chance to for Best Bonnet (for an adult, child and furry friend), Best Couple and Best Mask. Each of the five winners will win a special prize valued at $100.
    3. Be sure to bring your phone and scan QR codes that unlock riddles along Atlantic Avenue as part of our virtual egg-hunt. 
Follow @atlanticaveldc on Instagram for the latest information on Spring Fling including what the special prizes will be!

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Celebrating the Illustration of Fashion & Style at Michele Varian for #NYFW

Celebrating the Illustration of Fashion & Style at Michele Varian for #NYFW

Saturday, February 10, 2018 | Michele Varian, 27 Howard St. | 6-8 pm

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Illustration Exhibition Launch

Join us February 10, 6-8pm at Michele Varian SoHo for the opening of an exhibition of work by eight of MV's favorite illustrators. One of Michele's first loves is drawing (at one time she even considered becoming an illustrator!), so she's incredibly excited to fête these select artists, all of who have distinctive styles and blur the lines of conventional fashion illustration.

Featuring work by

Erin Robinson, Brooklyndolly

Erin Robinson is a fashion designer by trade whose career has spanned over twenty-five years in the corporate design business. The majority of those years were spent designing children’s apparel for brands such as Gap, OshKosh, Sears and The Children’s Place.

Erin works in a variety of mediums that include watercolor, acrylic, ink, charcoal, collage as well as digital artistry.

Her global travels reignited her creative energy, allowing her to move in another artistic direction.

She was inspired by the many beautiful and diverse women in Brooklyn whose decorative hair looked more like art. She interpreted what she saw along with her magical childhood imagination to give life to Brooklyndolly.

Her work has appeared in the New York Times, Village Voice, Boston Globe,Essence magazine and the Washington Post where she illustrated a family piece for the Obama legacy series. Most recently her work can be found in the newly released book, published by Harper Collins, “Shaking Things Up”, by Susan Hood.

She is currently illustrating a few children's book projects for release in 2019 and divides her time between Washington, D.C. and New York.

Shop Brooklyn Dolly.


Spiros Halaris

Spiros Halaris is a multi-disciplinary Illustrator and Art Director. Originally from Greece, he was trained at the prestigious University of the Arts London and has studios in London and New York, where he's currently based.

He has received numerous accolades including the coveted Entrepreneur Award from the University of the Arts London in 2012.

Halaris has built up an international and diverse clientele including Lancome, Bergdorf Goodman, Sephora, Printemps, Harrods, Bloomingdale's, Vogue, Architectural Digest and Salvatore Ferragamo to name a few. His signature style balances colour with black and white, blending both into a sophisticated yet sensitive style.

His visual language and image-making continue to innovate, surprise and evolve with each new brief. New ideas and fresh inspiration result in each client having a tailor-made solution.

Shop Spiros Halaris.


Anja Kroencke

Anja Kroenke was born in Vienna, Austria, in 1968. She studied fashion design and illustration at the College for Textile Design in Vienna, graduating in 1987.

From 1988 to 1994, Anja worked as an art director at GGK, a large advertising agency in Austria. She came to New York on holiday and fell in love with the city. So she moved to New York in 1994 and started working as a design director for Stein Rogan and Partners.

Anja worked evenings and spare-time preparing a portfolio of her drawings, and giving them to prospective clients. Her work was very much appreciated, so in 1997, she started to work full-time as an illustrator.

Shop Anja Kroencke.


Don Oehl

Don Oehl’s fascination with fine art began early in life. He grew up in Chicago, and studied dance at the Chicago Academy for the Performing Arts. Drawn to visual art, he went on to study drawing and painting in Paris.

After studying Fashion Illustration at NYC’s FIT, Don worked with design companies on point of sale and window displays for clients like Aveda and Bergdorf Goodman. Subsequently, he moved to publishing, working as a Design Director at Condé Nast. However, he soon discovered that fashion illustration was his primary language and ultimate way of self-expression.

Don developed his illustrations through fashion, movement, shapes, and color-all with a wink. His illustrations are an homage to classical fashion illustration and incredibly on-trend. Don effortlessly blends digital process with classical illustration. He gains inspiration from his surroundings as well as from artists like Rene Gruau, Patrick Nagel, Kenneth Paul Block, Dondi White and John Luke Eastman.

Shop Don Oehl.



Michael Ward


Designer, illustrator, and native New Yorker Michael Ward made a promise to himself to draw every day. This promise has kept him grounded and has brought him much joy. After sharing his sketches and passion, his art has taken on a life of its own.

Ward is a Parsons graduate with a BFA in Fashion Design. He has worked for a number of iconic fashion houses including: Burberry, Anne Klein, Rachel Zoe, and most recently Diane Von Furstenberg.

We are also pleased to announce that Michael has just launched a luxury unisex brand, The Salting.

Shop Michael Ward.



Edward Wilkerson


Shop Edward Wilkerson.


Jenny Williams, What My Daughter Wore

What My Daughter Wore is Brooklyn artist Jenny Williams' original collection of intimate and playful drawings capturing the inspired, offbeat, and whimsical sartorial choices of girls in the fleeting years between childhood and young adulthood. With her daughter Clementine as her original muse—but also inspired by her daughter's friends—Jenny depicts a unique moment in a girl's life, when self-expression and individuality trump trends and the impulse to conform.

From a dress borrowed from mom worn over vintage pants handed down by a big brother, to a Dr. Who T-shirt paired with a flouncy knee-length skirt, the girls ofWhat My Daughter Wore are dressing only for themselves and discovering the power and joy of their own tastes and style. What My Daughter Wore is a celebration and snapshot of the uniqueness and creativity of the girls, the tween years, and of course the clothes.

The What My Daughter Wore project began in Williams' Williamsburg loft, where her live/work artist's studio had gradually morphed into a setting familiar to every parent—a home overrun by her three kids and their many friends. Faced with diminishing space to paint, she turned to drawing, taking advantage of the ready inspiration the kids provided. The resulting drawings combine the straightforward documentary quality of a street-style blog with the immediacy and emotion of the portraits that fill Jenny's hundreds of private sketchbooks.


Christina Zimpel

Originally from Perth Western Australia, Christina Zimpel started out in the art department of Vogue Australia working her way up to Art Director. After a stint in New York at American Vogue and Mademoiselle she dropped out and moved to Paris with her young family.

Drawing on all her life experiences Christina is now an artist living in Brooklyn, New York and has exhibited her distinctive work in Sydney, San Francisco and Paris. She has been published in British Vogue, Australian Vogue, the Sydney Morning Herald, Papier Magazine, Pan and the Dream, and commissioned work by designers Carven and Maison Kitsune.

Shop Christina Zimpel.




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Kickoff Design Talk Roundtable

Kickoff Design Talk Roundtable

Tuesday, February 06, 2018 | Michele Varian, 27 Howard St. | 6-8 pm



Theme No. 01 – Internet Disruption

Join us for Design Talk Roundtable, a live extension of Design Talk by MV. We’ll be exploring challenges and solutions regarding the ways in which the Internet has disrupted the traditional retail paradigm.

Hosted by Michele Varian and Jay Norris, CEO and Founder of Guesst, with a group of participants from the worlds of retail, real estate, digital media, design and entrepreneurialism.

Featured Panelists 

(left to right: Malene Barnett, Malene B Atelier; Maxwell Ryan, Apartment Therapy Media; Darin Vest, L'Oreal; Jay Norris, CEO and Co-Founder, Guesst, Michele Varian, designer and Co-Founder, Guesst)



Malene Barnett, Malene B Atelier
Malene Barnett, Founder of Malene B Atelier, is a cross-media artist and designer, world traveller, and culture enthusiast. She invites us to experience her portfolio of fine art and design products inspired by culture and community.

Maxwell Ryan, Apartment Therapy Media
Maxwell Ryan, CEO and Founder of Apartment Therapy Media, left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The site has since grown to become a leading source of design inspiration and tips for real people looking for real-life decor solutions through a fascinating look into how people from around the country live at home.

Darin Vest, L'Oreal
Head of Retail Real Estate - Americas, L'Oreal
Lead Retail Real Estate strategy and execution for L'Oreal's 900 store, multi-brand mall, street and airport portfolios, including Kiehls, Urban Decay, NYX, The Body Shop, YSL, and Atelier Cologne, among others.

Hosted By
Jay Norris, CEO and Co-Founder, Guesst
Michele Varian, designer and Co-Founder, Guesst

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Winter Howard Street Block Party

Winter Howard Street Block Party

Thursday, December 14, 2017 | Howard Street, SoHo | Until 8pm


30 Shops open till 8pm with varied festivities Thursday, December 14th, 2017. Participating retailers and their activities below. Looking forward to celebrating with you!

Confirmed Participants:
  • 3x1 — 15% off
  • 11  Howard  Ilegal Mezcal will be offering complimentary Mezcal tasting from 7-8pm on the 2nd floor. Happy hour/after party until 9pm.
  • Aether Apparel
  • Agnes B — Anthology Books will host a Book Signing and Reading with Jonas Mekas to celebrate the launch of his new book, A Dance With Fred Astaire.
  • Bonobos — Offering 20% off first time orders and treats.
  • Broken English — charm necklace event
  • Canal St Market  Live music all night, Meet & greet with our live residency artist Lincoln MayneLive embroidery with PeelsAvandi Friends & Family
  • Collab Pop-Up — Meet the designers - Designers will be in house to meet and greet shoppers and explain their designs and brands. Modeling event from 3PM to 5PM. We will take professional pictures of shoppers in our in house studio and some will be chosen to be featured on our marketplace iVANZI.com.
  • Dear Drew — offering 25% off entire collection.
  • Dinosaur Design  Spend $300 and receive a $50 gift voucher for next purchase.
  • Fuegia
  • Krewe — Discount for TD VIP guests.
  • M Crow
  • Maiyet — Gift with purchase and serving refreshments.
  • Maxbone
  • Michele Varian — live music- Brad Roberts of Crash Test Dummies singing Christmas songs with Eukele.
  • MoMA Design — Free gift wrap between 5-9pm. Gifts to go section.
  • Oak and Fort — Flash sale.
  • Opening Ceremony
  • Reformation
  • Retro Superfuture — Glasses engraving.
  • Roll & Hill — Book signing event with Magdalena Keck, refreshments.
  • Saturdays NYC
  • Sleepy Jones — Free personalization and hot cocoa.
  • Snow Peak — some apparel markdowns. 30% off select FW17 items.
  • Stadium Goods — 10% off, extended hours.
  • Sur la Table — Demo: Hot Chocolate Bar in-store and promotions in-store.
  • The Arrivals — Discount: 15% off all The Arrivals products. Gift: Surprise Gift Cards  
  • The Smile to Go— Cider outside.
  • Tom Dixon  will be providing coffee and cocoa, festive treats, a wreathmaking demonstration by Fox Fodder Farms, discounted gift sets, and music by 8ball Radio’s DJ until 8pm.

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