Howard Street Holiday Block Party this Thursday, December 14th
30 SHOPS staying open late till at least 8pm for a Holiday Shopping Crawl and Varied Festivites!!
WTF is experiential marketing? It’s everywhere right now – some say by necessity, for business owners and brands – and it’s taking on many different forms. I’ll use the next two weeks to explore the concept and illustrate its flubs and its shining moments. Together, we’ll wrangle this beast of a new-age (or is it…?) concept!
One of the beautiful things about New York City is its local integrity: the bodega, the laundromat, and the pharmacy are all within a stone’s throw. So what happens when new types of industry move in? What is the city’s response? And how do we stay afloat?