Did you hear the one about the giant popsicle? Nope, not a joke. As a continuation of last week’s Design Talk, I’m listing out two more trends in experiential marketing as well as calling out some of the brands that have been quick to respond to this sort of in situ consumer engagement. (That, thankfully, has nothing to do with giant popsicles.)
WTF is experiential marketing? It’s everywhere right now – some say by necessity, for business owners and brands – and it’s taking on many different forms. I’ll use the next two weeks to explore the concept and illustrate its flubs and its shining moments. Together, we’ll wrangle this beast of a new-age (or is it…?) concept!
