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Design Talk by MV no. 12 - That Hard-to-Wrangle Concept That's All Around Us: Insights on "Experiential Marketing"
WTF is experiential marketing? It’s everywhere right now – some say by necessity, for business owners and brands – and it’s taking on many different forms. I’ll use the next two weeks to explore the concept and illustrate its flubs and its shining moments. Together, we’ll wrangle this beast of a new-age (or is it…?) concept!
Design Talk by MV no. 11 - How Knowing and Loving my Neighbors-in-Commerce Set Me Up for Survival as a Brick and Mortar Retailer
Design Talk by MV no. 10 - An Inside-Out Look at When Business Happens From the Outside-In
One of the beautiful things about New York City is its local integrity: the bodega, the laundromat, and the pharmacy are all within a stone’s throw. So what happens when new types of industry move in? What is the city’s response? And how do we stay afloat?
Design Talk by MV no. 9 - A Brief (But in Depth!) History of How Recession Era E-Commerce Bloated the Retail Paradigm
Today’s Design Talk is about the twists and turns of buyer-vendor relationships in the era of the e-comm bubble. Why were there so many “discount” product websites that failed, when before they were being touted as the next, most successful thing since sliced bread? What went wrong? Find out in this week’s brief micro-history.